If you’re looking to optimise your Instagram stream, there are a few key steps you can take to ensure that your content is reaching the right people and getting the most engagement. The main point is to stop overthinking it! Too many accounts try and be clever and fancy, but you should build your account in the way you want to use it, NOT in the way you see others using it.

Why? because unlike other platforms, Most Instagram followers really take their time in connecting, they want to follow accounts that matter to them not that are likely to block up the timeline.

We also see time and time again that having one sole purpose for the account out performs those with a mixed message. So whether your posting about yourself and your beliefs/ values/ inspirations or your posting about your clothing company just keep them separate.

Here are 5 things to check you are doing daily!

1. Use relevant hashtags: Hashtags are a great way to get your content seen by the right people. Make sure to use relevant hashtags that are related to your content and that your target audience is likely to be searching for. Why would you not want your content to reach further?

2. Post regularly: Consistency is key when it comes to Instagram. Make sure to post regularly so that your followers know when to expect new content from you. If you don’t have anything to post then maybe it’s time to add to the plan, you, your story, your products are all good for people to see.

3. Engage with your followers: Engaging with your followers is a great way to build relationships and get more engagement on your posts. Make sure to respond to comments and messages, and like and comment on other people’s posts. Being on the platform is no longer acceptable you have to use it and that means responding.

4. Use stories: Instagram stories are a great way to engage with your followers and show them a more personal side of your brand. Make sure to post stories regularly and use relevant hashtags to get more views. Remember your audience has plenty to look at so adding in ways to see your content can only add to their experience.

5. Analyse your performance: Make sure to analyse your performance regularly to see what’s working and what’s not. This will help you to optimise your content and ensure that you’re getting the most out of your Instagram stream. Blindly posting is insane, instead test and measure and then test and measure more. What’s not working now might in the future and vice versa.

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Follow these steps, you’ll be able to optimise your Instagram stream and get the most out of your content. Take a moment to make sure you have implemented all 5 into your Instagram posts strategy and you’ll be doing the very basics (which so many don’t).