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Set up cross-domain tracking if your website spans multiple domains.

To set up cross-domain tracking for your website, which spans multiple domains, you need to ensure that user sessions are tracked consistently across these domains. Here's a step-by-step guide:

  1. Google Analytics Account Setup:

    • Ensure you have a Google Analytics account properly set up and linked to all your domains.

  2. Modify Tracking Code:

    • Update your Google Analytics tracking code to include the autoLink plugin. This will help in automatically transferring the Client ID between the domains.

    • Use the following syntax for the gtag.js tracking code:

      javascript

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      1gtag('config', 'UA-XXXXXX-Y', { 2 'linker': { 3 'domains': ['example.com', 'another-example.com'] 4 } 5});

    • For analytics.js, use:

      javascript

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      1ga('create', 'UA-XXXXXX-Y', 'auto', {'allowLinker': true}); 2ga('require', 'linker'); 3ga('linker:autoLink', ['example.com', 'another-example.com']);

  3. Ensure Consistent Tagging:

    • Make sure both domains use the same GA property ID.

  4. Cross-Domain Link Tracking:

    • Ensure all links between the domains include the necessary parameters to pass the Client ID. This is handled by the autoLink plugin.

  5. Test and Verify:

    • Use Google Tag Assistant or GA Debugger to verify that the Client ID is being passed correctly between domains.

    • Check the Real-Time reports in Google Analytics to ensure data is flowing correctly when moving from one domain to another.

  6. Custom Dimensions (Optional):

    • If you need more detailed tracking, consider setting up custom dimensions to track specific user interactions across domains.

  7. Monitor and Adjust:

    • Regularly monitor your Google Analytics reports to ensure data accuracy and make adjustments as needed.

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By setting up cross-domain tracking, you'll have a more comprehensive view of user interactions across your websites, allowing for better insights and decision-making in your media buying and budget management strategies. This setup is crucial for accurately attributing conversions and understanding the complete customer journey