To ensure your brand assets align with your current branding, you should take the following steps:

1. Audit Existing Assets:

   • Conduct a comprehensive audit of all current brand assets, including logos, color palettes, typography, imagery, and messaging across all platforms—website, social media, email templates, and printed materials.

2. Refine Brand Guidelines:

   • Update your brand guidelines document to reflect any changes or refinements in your branding strategy. Include details on color codes, font specifications, and usage rules for logos and imagery.

3. Visual Consistency:

   • Ensure all visual elements are consistent. This includes matching the updated logo, color schemes, and typography across all digital and print assets. Tools like Canva or Adobe Creative Suite can be useful for this.

4. Content Alignment:

   • Review all content (e.g., website copy, blog posts, social media bios, and advertisements) to ensure the tone and messaging align with your brand voice as described (friendly, professional, knowledgeable, and helpful).

5. Digital Asset Update:

   • Update digital assets, such as website graphics, social media profiles, and email signatures, to reflect the new branding. Utilize platforms like HubSpot or Mailchimp to update email templates.

6. Print Material Revision:

   • Revise any printed materials, such as business cards, brochures, or flyers, to ensure they display the updated brand elements.

7. Software and Tools Integration:

   • Integrate brand updates across tools and platforms like Asana, HubSpot, and Google Analytics dashboards to ensure consistency in internal and external communications.

8. Media Buying and Budget Management:

   • Review and adjust your media buying strategy to align with the refreshed brand identity. Allocate budget towards platforms that best represent your new brand image, possibly focusing on high-visibility channels like Google Ads or social media platforms where visual branding is key.

   • Consider programmatic advertising to ensure efficiency and precise targeting. Use tools like Google Ads or Facebook Business Manager to monitor and adjust campaigns in real-time to ensure they align with your new brand positioning.

9. Feedback Loop:

   • Establish a feedback loop with key stakeholders and clients to gather insights on the new branding. Use this data to make iterative improvements.

____________________

By systematically updating and aligning your brand assets, you'll ensure a cohesive and professional brand presence that resonates with your target audience and supports your marketing objectives.