Odd question I grant you, but one that has had the office in deep (probably too deep) discussion today! You see Batman is without doubt a hero, he comes to the rescue of Gotham time and time again, but the burning question here is would he be able to without his trusted sidekick(s)? We thought we’d cracked until we realised that we’d missed out Alfred the trusted Butler and now it’s all open again!

We haven’t forgot all the outside help either (Superman, Wonder Woman etc.) but we wanted to focus solely on one person and work out why he was so successful. We also know he is fictional but he shared a lot of common similarities with businesses that we work alongside.

He like a business has a common problem, he wants to achieve something that is normally out of reach (for businesses that could be leads). He has tried and failed and now has bigger problems to worry about as his competition, aka ‘the penguin’ is taking over the city (for businesses that could mean less people finding them).

He now has to decide whether to invest the time and skills in fighting his competition ‘the penguin’ or maintain what he has, He’s going around in circles, not sure which direction to choose!

Enter Robin (or Alfred you decide!) who can help with the challenges and allow Batman to progress with all the knowledge, advice and skills needed to win the day.

Together they work on all the key areas, strategies and tactics needed to be ready for the challenge ahead, and yes in true movie magic they win.

So thinking about your business: -

• Batman Is Your Customer (the hero)

• You/ Your Business is Robin/ Alfred (the help)

• You Help/guide Your Customer With Their Challenges

• You All Win Together (Dynamic Duo)

Now doesn’t that sound like a great plan?

We, like in the Batman stories work alongside businesses to help (probably not heroic as saving the day, but certainly to succeed). We guide and help you get your project, campaign, business and lead generation from not working through to fully optimised, so you can build the business you want, all thanks to your new optimised lead funnels.