4 Tools to help Optimise your Marketing
Staying ahead of the competition and maximising your marketing efforts requires having the right tools. Whether you’re on a mission to connect with local customers, improve your search ranking, create ads that convert or gain real-time insights into what’s being said about your brand, here are 4 tools from Fasthosts, Neil Patel and Google to help with your online marketing…
1. Listing Manager
Looking to increase and manage your online presence in a few simple steps? Listing Manager connects you with local customers and lists your business on over 34 search engines in a single click.
Using the unified dashboard, you have the power to manage and sync your listings on all major directories, like Google and Facebook. So you can make sure you’re putting out consistent messaging for all your customers. You can track reviews and set up email notifications for new feedback to better understand your customers and manage your reputation.
2. SEO Manager
You know what they say – the best place to hide a dead body is on page two of Google. So your goal should be to secure a spot on page one. Any SEO Manager can help you achieve that. It's a tool that allows you to analyse your website (and competitors!) to find the best keywords for your audience.
3. Ad Manager
Google ads have the potential to take your brand to the next level, but only when done right. Simplify the process of creating ads with Ads Manager. This tool takes the headache out of search engine advertising by creating ads in minutes.
Make a few adjustments, set your budgets and you’re ready to go live. Once running, you can check the performance of your campaigns (like clicks and costs), pause and make changes as needed.
4. Marketing Radar
The best way to make well-informed marketing decisions? Accurate data and analytics! Marketing Radar empowers you to surpass the competition with real-time updates of how you’re seen online. Plus, it keeps an eye on what your competitors are up to, providing inspiration for content and keywords.
You can even turn on email alerts for important online events and mentions that could impact your brand, so you can focus your attention where it’s really needed. This feedback is essential for creating an effective online presence.
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Using tools like the above will give you a head start against your competitors, it will also give you a good structure and consistency when marketing your business online. Have a good look through and see if they can help you :)
