No nonsense

SEO

We simplify the process so you get great results!

Optimise Your Marketing is a specialist online marketing agency that specialises in search engine optimisation in Derby and the UK. As part of our mission to help as many businesses with their online marketing as possible, we are dedicated to providing the best SEO service for businesses of all industries and sizes. By focusing on SEO you are improving your chances of improved traffic, improved leads and more sales!

SEO isn’t for eveyone!

We will only work with businesses that are serious about their SEO and growing their business. SEO isn’t a quick fix or cheat code for online, it is however a super powerful way of bringing in leads that are already looking for you! So if you are serious, we are too!

We love doing things a little different here at Optimise Your Marketing, which often opens up new avenues. We don’t believe in one rule fits all, you and your business are unique, so we use the latest learnings to build a bespoke SEO perfect for your needs.

Our agency may be based in Derby can deliver to local East Midlands, UK and International businesses. The formulas work wherever you are and whatever industry (we just add in the bespoke part and hey presto).

FAQs

Do I Need SEO?

If you want organic leads and for Google to rank you on page 1 for keywords that your audience searches with, then … YES. The easier you make it for the search engines to know what your page is about the better the results can be.

Whats The Process?

Simply put, SEO is about researching the Keywords that your customers are searching with to find products and services like the ones you sell. We then formulate a plan to build pages and content into your site updating the back of the website so that you can be found.

What’s likely to happen in my business then?

We start by researching the keywords that you wish to rank for, we check out the competitors, we see all the variants, then we formulate a plan that is likely to give you the best ROI. It’s not always best practice to go after the obvious term. For example Online Marketing is exceptionally hard to rank for, but Online Marketing Strategy or Online Marketing Help is easier. If there is enough traffic for your Keywords we will add to the strategy sheet to discuss further. Then we can add to the site and watch the website traffic grow!

If it’s so easy, why isn’t everyone else doing it?

Well they are! Some websites like Squarespace will formulate a basic SEO for you, but it’s not always what the customer is searching with. For example you may search for red shoes, or red running shoes, or Nike red running shoes, or ladies Nike red running shoes. That’s 4 different ways of searching for the same shoes but could bring 4 different sets of results. You can see how easy it is not to rank for something you thought was obvious.

“SEO is all about matching what people are looking for with your products and services. We help you to find those Keywords that will increase organic traffic to your website”

Stuart Baddiley, Owner & Founder Optimise Your Marketing

SEO Services

  • Keyword Research

    Service to evaluate the keywords in your business against up to the minute research, trends and traffic. We work together to understand how your customers find you and what search terms they use. Then formulate a plan from extensive research.

  • Local SEO

    Local is for businesses that rely on local custom, ideal for Restaurants, Dentist, Florists etc. where their customers need to be in a certain radius. A different strategy is used to encourage those likely to visit against those not likely.

  • Squarespace SEO

    We use our partner tool SEOSPACE that quickly analyses the Squarespace site and reports back the needed changes. We then update and monitor on your behalf. We have so many great results with Squarespace and SEO.

  • HubSpot SEO

    Being expert in HubSpot we setup and monitor your SEO through the HubSpot platform. We use your HubSpot account to add SEO and a pillar post approach for great results.

  • Wordpress SEO

    We use the same processes as with our other platforms but work through and setup for an optimised Wordpress site. Additional plugins are often used to help for future proofing.

  • Shopify / eCommerce SEO

    Different to a normal website in that it’s built to sell, SEO is often neglected because of the nature of the product being sold and replaced. SEO in eCommerce is essential for success.

Need help with your SEO?

“I’m happy to answer any questions and help you make the right decisions for you business.” - Stuart