Set up cross-domain tracking if your website spans multiple domains.
To set up cross-domain tracking for your website, which spans multiple domains, you need to ensure that user sessions are tracked consistently across these domains. Here's a step-by-step guide:
Google Analytics Account Setup:
Ensure you have a Google Analytics account properly set up and linked to all your domains.
Modify Tracking Code:
Update your Google Analytics tracking code to include the
autoLink
plugin. This will help in automatically transferring the Client ID between the domains.Use the following syntax for the
gtag.js
tracking code:javascript
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1gtag('config', 'UA-XXXXXX-Y', { 2 'linker': { 3 'domains': ['example.com', 'another-example.com'] 4 } 5});
For
analytics.js
, use:javascript
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1ga('create', 'UA-XXXXXX-Y', 'auto', {'allowLinker': true}); 2ga('require', 'linker'); 3ga('linker:autoLink', ['example.com', 'another-example.com']);
Ensure Consistent Tagging:
Make sure both domains use the same GA property ID.
Cross-Domain Link Tracking:
Ensure all links between the domains include the necessary parameters to pass the Client ID. This is handled by the
autoLink
plugin.
Test and Verify:
Use Google Tag Assistant or GA Debugger to verify that the Client ID is being passed correctly between domains.
Check the Real-Time reports in Google Analytics to ensure data is flowing correctly when moving from one domain to another.
Custom Dimensions (Optional):
If you need more detailed tracking, consider setting up custom dimensions to track specific user interactions across domains.
Monitor and Adjust:
Regularly monitor your Google Analytics reports to ensure data accuracy and make adjustments as needed.
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By setting up cross-domain tracking, you'll have a more comprehensive view of user interactions across your websites, allowing for better insights and decision-making in your media buying and budget management strategies. This setup is crucial for accurately attributing conversions and understanding the complete customer journey