Google & Website Services

Once you are setup with Google you are in a good place to connect the Website too. The goal here is to take your setup to the Website and then through to rankings. By completing the process end to end means that everything you do website wise going forward has the best possible chance of success. Without completing the process every change or new page is un-optimised and could work against you moving forward.

Optimise will help by taking the setup and adding in the Website changes needed to fully optimise ahead of adding in any SEO. Sometimes this is about structuring the website so that the power pages are in the right order right through to backend changes needed for ranking purposes.

To start looking at your Google Ranking with your Website fill in the form below: -

Everything needed to start Ranking of Google

Getting your website to rank high on Google involves Search Engine Optimisation (SEO), a set of practices that make your site more appealing to search engines. Here's a roadmap to get you started:

On-page Optimisation:

  • Keywords:

    Research relevant keywords people use to find businesses or information like yours. Include these keywords naturally throughout your website content, including titles, headings, and page copy. Don't forget image alt text and meta descriptions.

  • Content is King:

    Create high-quality, informative content that caters to your target audience's needs and search intent. Provide valuable solutions, answer their questions, and establish yourself as an authority in your field.

  • Website Structure:

    Ensure your website has a clear and logical structure. Users and search engines should navigate your site easily. Simple menus, clear categories, and internal linking between relevant pages are all crucial.

  • Technical SEO:

    Focus on technical aspects that make your website user-friendly and search engine crawlable. This includes optimizing page loading speed, ensuring mobile-friendliness, and having a clean code structure.

Off-page Optimisation:

  • Backlinks: Backlinks are essentially votes of confidence from other websites to yours. Google sees websites with high-quality backlinks as more trustworthy and relevant. Encourage other websites to link back to yours by creating shareable content, guest blogging, or online directories.

  • Local SEO (if applicable): If you have a brick-and-mortar location, claim and optimize your Google Business Profile. Include accurate business information, positive customer reviews, and high-quality photos.

  • Brand mentions: Building brand awareness online through social media engagement, online reviews, and industry forums can also indirectly signal to Google that your website is relevant and trustworthy.

Tracking and Analysis:

  • Analytics Tools: Utilize website analytics tools like Google Search Console to track your website traffic, monitor keyword rankings, and identify areas for improvement.

  • Stay Updated: SEO best practices and algorithms are constantly evolving. Stay updated on the latest trends and adapt your strategy accordingly.

Remember: SEO is a marathon, not a sprint. While you might see some initial improvements quickly, achieving high rankings takes time, effort, and consistent work on both the technical and content fronts. There are also many SEO tools and resources available online to help you on your journey. To have help setting up your business to rank on Google please fill out the form above.