Optimise Your Marketing Cookie Policy
Last Updated: 24/08/23
This Cookie Policy explains how Optimise Your Marketing may choose to use cookies and similar technology to recognise you when you visit our website and when you use our subscription service in the future. Optimise Your Marketing currently doesnât use this method for marketing but the below is a policy for if and when we do. It also explains what these technologies are and why we intend to use them, plus your rights to control our use of them.
What Are Cookies?
Hubspot explain it well as below: -
A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the site again, the cookie allows that site to recognise your browser. Cookies may store user preferences and other information.
Cookies provide a convenience feature to save you time, or tell the web server that you have returned to a specific page. For example, if you personalise pages on our webpages or register for the membership service a cookie helps us to recall your specific information on subsequent visits.
Cookies set by the website are called âfirst party cookiesâ. Cookies set by partiesâ other than the website owner are called âthird party cookiesâ. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics).
Why Use Cookies?
Some cookies are required for technical reasons and for websites to operate, these are essential or strictly necessary cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our websites and memberships. For example, it helps keep track of what pages are visited so that we concentrate on improving the page and customer experience (like Google Analytics Heat Map).
What Type Of Cookies Can I Expect?
Essential Website Cookies - these are strictly necessary to provide you with services available through our websites and memberships.
Performance & Functionality Cookies â These cookies collect information that is used for better understanding on how the website works or how to customise for you.
Advertising Cookies â Allow better and more personalised advertising messages to you.
Social Networking Cookies â These cookies are used to share pages and content that you find interesting on our websites and memberships sites.
How Can I Control Cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preference by clicking on the appropriate opt-out links provided below. You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website may be restricted. Most advertising networks offer you a way to opt out of targeted advertising, for more information visit: -
http://www.aboutads.info/choices/
http://www.youronlinechoices.com
or to opt out visit http://www.youronlinechoices.eu (you may still receive generic adverts). You are unable to refuse âEssential Website Cookiesâ these are strictly necessary to deliver the website to you.
What Other Tracking Technologies Are There?
Optimise Your Marketing donât use additional tracking technologies like âWeb Beacons, Web Bugs and Clear Gifsâ etc.
How About Flash Players Or Local Shared Objects?
Adobe Flash and similar applications use technology to remember settings. This technology creates locally stored objects that are often referred to as âFlash Cookiesâ. Optimise Your Marketing doesnât use Flash Cookies.
Do You Serve Targeted Advertising?
Optimise Your Marketing doesnât allow third parties to serve cookies via advertising on our webpages.
How Often Do You Update The Cookie Policy?
Optimise Your Marketing update as needed with online guidelines, an annual review is scheduled and changes implemented as required.
Where Can I Get Further Information?
If you have any questions about our use of cookies please contact info@optimiseyourmarketing.co.uk .