Facebook Strategies
THE FACEBOOK TRENDS YOU SHOULD KNOW ABOUT TO BOOST YOUR BUSINESS STRATEGY…
(Week 42 - 15.10.24)
Did you know…Text only posts get BIG engagement on Facebook!?
While X (Twitter) may still be the most popular platform for text-only content, Facebook pulls in some pretty hot engagement stats too.
The most successful text posts are engaging because they offer value - being entertaining or educational are the two most popular ways to achieve this.
Take action:
Try repurposing your top text posts on X (Twitter) or LinkedIn as a Facebook text posts.
Dress up text posts for Facebook by adding them into simple graphic templates that can be used on other visual platforms (e.g Instagram) too.
Run an experiment! Test text posts vs. graphic vs. video posts and see which gets the most engagement on your Facebook Page, and start using these learnings to change your strategy.
Keep it short - Make sure your text communicates what you want people to see at a glance.
(Week 41 - 08.10.24)
Facebook Marketplace is the new default
Facebook Marketplace has taken over as the default local buy-and-sell source with about one in three people around the world using it!
So what does that mean for your business? Well, for one it’s free to list products on Facebook Marketplace. For another, you can use Facebook Commerce to automatically upload your product catalog and show products across Marketplace and use your Facebook Business Page to run ads on Marketplace too, either for your local business or to sell products and services from anywhere!
Take action:
Marketplace is a powerful tool for local businesses, so try listing your products or services to capture a local audience.
If you sell online, connect your e-commerce platform like Shopify with Facebook Commerce to enable easy listing creation in Marketplace.
(Week 40 - 01.10.24)
New to Facebook ads - Advantage+ campaigns.
Facebook now offers AI-enhanced ad targeting, known as Advantage+ campaigns. Besides being simple to set up, Advantage+ also offers substantial cost savings such as lowering the cost per purchase, increasing conversion rates and decreasing cost per acquisition.
To try an Advantage+ campaign for yourself, simply create a new ad in Meta Ads Manager, then continue with the recommended settings option (as image below). You’ll still have the option to tweak things if you prefer, or make life easy and let Facebook’s AI wizardry optimise your ad performance for you!
(Week 39 - 25.09.24)
Meta AI…Have you tried it yet?
Meta launched Meta AI in April (2024) as Facebook tries to become our “everything” platform again.
The new feature can help users find anything from a restaurant recommendation, to answering questions and even generate images.
Meta AI is built into the Facebook mobile app and is also available across Instagram, WhatsApp, and Facebook Messenger.
Whether you love or hate AI, it’s now so mainstream, you’ve got to pay attention to its marketing potential.
How it can help you:
Try to imagine how your audience may use it? And how it may present your business to them in searches?
Use this tool to help create content faster.
*Image generation is currently on available in the US, however we expect this to expand globally soon.